Accessing situation model information: memory-based processing versus here-and-now accounts.

The focus of the present research was to compare the memory-based processing and here-and-now accounts of situation model updating during reading. The authors conducted two experiments as a follow-up on work by R. A. Zwaan and C. J. Madden (2004), who disputed the conclusions of E. J. O'Brien, M. L. Rizzella, J. E. Albrecht, and J. G. Halleran (1998). The latter researchers found support for the memory-based processing view by showing that readers experienced reading difficulty on a sentence that was consistent with an updated model of the story's protagonist but was inconsistent with initially stated information about the protagonist. In contrast, Zwaan and Madden eliminated what they argued were confounds in the items used by O'Brien et al. and found support for the here-and-now view. In the present article, data from 2 experiments seem to eliminate weaknesses inherent in both previous authors' work. Although the present results are consistent with the here-and-now account, they do not completely discredit the memory-based processing view.